We commissioned @tidecasting founded by Zoárd Heuzé and Rory Griffin, to produce the Tide Family campaign showcasing five London-based creatives, including themselves, wearing the colourful Sperry Cloud collection. Zoárd and Rory have created their own Tide family, working alongside their friends on projects that flow naturally and bring out the best in each of them as creatives, check out the campaign over on the @sperryeurope Instagram page. All photos and videos by @bluelaybourne.