The OOF WEAR logo, created in 2016, is inspired by an Edward Ruscha painting exhibited at the MoMA in New York. The strong geometry and the intense colours of the piece create and identify OOF WEAR’s DNA. The geometric shapes dialogue with their colours, transporting us to a modern and refined world, yet at the same time playful taste. This is how OOF WEAR was born, a project consisting of outerwear and accessories with a green and sustainable soul. In the collections, great classics are reinterpreted creating new silhouettes. Materials in contrast with one another are mixed with sophisticated patterns and shades. Colours and design seen as a search for a common identity are the stylistic key to a collection that is simple but functional, ironic but sophisticated.